Stores selling pet food and accessories are currently a nascent business, expanded according to a demand that today is manifested through every means at hand (just a “walk” through social networks to confirm).
So it should come as no surprise that in Punta Arenas about five establishments specialize in such service, dividing a market where dogs and cats compete for supremacy in terms of giving away.
And if the above is no surprise, neither is the announcement by the investment company Emefin, which is looking to expand its business to a large part of the country and why not to Magallanes.
Emefin is controlled by the Mulder family, one of the wealthiest in Peru, which a couple of years ago began to venture into large stores specializing in pets. Such was their success that they took their business model to Spain and Portugal, opening around 200 stores, hiring close to 2 thousand workers and expanding their offerings to medicines and veterinary services.
After the experience, their eyes fell on Chile, and the first step towards entering the market was the acquisition of Tiendapet.cl, an online platform based in Santiago that offers shipments to the regions of Tarapacá, Antofagasta, Coquimbo, Valparaíso, Maule and Araucanía. In the medium term, the company plans to set up offices in cities in these regions and then expand to Magallanes.
The idea -advanced by Emefin- is to mark the maximum presence with a business model of similar offer but that in size will depend on the demand. This considers food, accessories, distribution, consulting and veterinary care through clinics.